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Fitness Center – Outdoor Bus Station Ad

This outdoor ad, created by the Netherlands bases N=2 agency, displays for the people waiting on the bench, in the bus stop, how much they weight. We all know that weight is an issue for many people, so the guys and girls from N=2  thought that if we can not motivate ourselves to go to the gym, they will “help” us in their unique and somewhat embarrassing way.

Company: Fitness First
Agency: N=5
Country: The Netherlands

Fitness Center

Fitness Center

Ikea: LAMP – Advert

Release date: October 2002
Brand: Ikea (http://www.ikea.com/)
Country:USA
Profile: Furniture Retail store
Awards earned:
Grand Prix
Cannes Lions 2002 Film Grand Prix

 

IKEA’s Lamp advert was created by Crispin Porter Bogusky Miami agency, the concept focusing on discarding the old and bringing in the new. Credits go to : creative director Alex Bogusky; associate creative director Paul Keister; art directors Mark Taylor and Steve Mapp; director of photography Rodrigo Prieto; producer Vince Landay; copywriter Ari Merkin and agency producer Rupert Samuel.

The filming was done by director Spike Jonze.

Editor was Eric Zumbrunnen from  Spot Welders.

Music and sound by Ren Klyce from Mit Out Sound.

 

Download ad: Click Here