This outdoor ad, created by the Netherlands bases N=2 agency, displays for the people waiting on the bench, in the bus stop, how much they weight. We all know that weight is an issue for many people, so the guys and girls from N=2 thought that if we can not motivate ourselves to go to the gym, they will “help” us in their unique and somewhat embarrassing way.
Company: Fitness First
Agency: N=5
Country: The Netherlands
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